Style Collective is an online community that provides education, tools, resources and community support for female fashion & lifestyle influencers to connect, grow their following and reach long term goals. We are all about empowering women who want to use style to do what they love. But there is something important that you need to decide about your blog early on: Are you just looking for an outlet for fun and recreation? Or do you want to use your blog to create income and opportunity?
Is Your Blog a Hobby or Business? It’s Important to Decide. Here’s why:
Most style bloggers and influencers today want to make money and opportunity. Is this you? Do you want to make blogging your career choice?
Here’s the truth: like any other career or work you choose, you can’t take it lightly, be flippant, disorganized or unfocused. You can’t all of a sudden start to treat your blog as a business once you start generating income from it; you MUST take on this mindset from the very beginning. You have to work HARD to create and manage your content, service your readers and everything else that is involved.
If you’re wondering how to make the transition to blogging professionally, it starts with this above. And just like any other career path, you’ve got to have an end goal in mind. You also need a strategy to determine your path, the steps to take, adjustments to make and how you’ll continue to improve your skills and grow your work so that you can achieve your goals.
A lot of people start a blog and think it’ll take off if they post photos alone.
Not true. You don’t graduate high school and land in the career you want. You learn in college (or on your own), refine your skills and grow your experience through unpaid work and internships. Your first job in the field is often a lot of work – for very little money. Style blogging is not any different if you’ve set your sights on it as your career choice.
Aside from it being your career choice, because you own your blog and you want to make money with it, it is also now your business and that makes you a business owner.
You’re not just choosing to do the job of writing and/or posting photos. You own the business that you’re using to do it. That requires an additional AND different mindset. You are a business owner and that makes you an entrepreneur.
Think about it: small businesses don’t just open their doors and people flock to them, either. And they certainly don’t start making money or profiting right away either.
As a business owner, you need to know that:
- You will need to build your business and grow those who frequent it – your readers. For bloggers, readers are customers.
- You’ve got to constantly provide good customer service and a product (your content) that meets their needs and gives them value.
- You also need to work to increase your customer base, market and sell your product just like any other business owner does.
Success in a career and success as a business owner takes time, focus, a plan, effort, and diligence. The same applies to your blog.
Apply this mindset, focus, mentality and approach to your style blogging effort at the start and you’ll immediately elevate an aspect of your work that can help your blog and business grow.
A lot of style bloggers today, including style bloggers who have gotten big attention and readership, make the mistake of not having a business and entrepreneur mindset. They think they’re “talent” who can ferry that to “agents” and “managers.” In reality, nobody is going to drive your success more than you and nobody should. Major celebrities don’t lounge back and let their “team” do the work and just show up for the job – they drive a huge part of the effort because if they did not, they would never get to where they are or stay there. Do not think for a minute your blog is going to succeed and continue to succeed without you at the helm.
Begin today asking yourself what you want to do with your blog. If the answer is “make it a career,” you need to set your mindset accordingly. That’s the first step to transitioning from blogging for fun to blogging as your career choice. In the next few weeks, we’ll share more posts that outline the steps to take and the mindset you need to have to make blogging your career choice.